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Dear Harrah's...

By Chuckmonster on Wednesday, 13th August 2008 1:47am
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You'd think that a company with as much debt load as Harrah's wouldn't mind tossing a nominal quantity of coins into the debt bucket to hire a design firm to straighten out their online identity.

Nope. And what they've come up with on their very own is this poorly executed web 2.0(ish) destination page for Atlantic City.

AC destination site

Whats with that weird fold out thing at the top? I might be nit picking when I say that the brushed metal sheen on it is sloppily executed, but even the untrained eye can see that the perspective of the accordion's middle panel is phantasmically and undeniably wrong. Any time you have to tell folks "If you want to do X click on Y" in your interface... your interface is bad.

When a company can't manage its branding and identity, it's a sign there is a good chance that other wheels on the wagon are loose as well.

Bone picking successful.






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