Home » CityBoom » Claridge : Now With $20M More Urban Minimalism

Claridge : Now With $20M More Urban Minimalism

By Chuckmonster on Monday, 17th May 2010 2:58pm
tagged:      comments: 3

    Add To Itinerary    

The venerable and utterly charming as-is Claridge hotel is scheduled to get a $20 million dollar upgrade, turning the 1929 proto-Beaux Arts skyscraper into an "urban minimalist design" hotel.

On one hand, it's great to see Harrah's Entertainment dumping cash into upgrading Bally's and surrounding properties, but turning the Claridge into the AC equivalent of the Flamingo's "Go Rooms" seems like the wrong way to go, historically.

Why not restore the Claridge to its original glory and give folks a boutique and elegant art-deco Bellagio-by-the-Sea option?

More details from the AC Press.

Thanks to Dr. Dave for the tip off.






Comments & Discussion:

This is nothing new. For some reason people now feel that luxurious texture and minimal if not bland eyelines are the way to go. It wins in some places, fails in others.My guess is that while the idea of a restoration is excellent, financially an "upgrade" renovation is much more effective. It's much cheaper to turn it into the minimal luxury boutique hotel than to restore it. There's balls-deep money in restoration, and Harrah's won't spend it.I mean just look at what they did to Paris.

I don't see why something period specific like Art Deco wouldn't be a slam dunk. People aren't going to stay at the Claridge because they want modern design. I'd take the minimalist stuff and put it in the charmless big pink tower, and do something more fun with the Claridge.At this stage, why not just go "shabby chic" and pick up a bunch of stuff at thrift shops? Not the mattresses, of course--just the tables and chairs and knick-knacks. It'd be something different.

According to today's AC Press, the company is spending $12 million on the exterior and $7 million on renovations to its 500 rooms. That makes it $14,000 per room. I don't know how much that will buy you, but I suspect it's not much. Any ideas?

Leave a Comment:

Welcome back ! » Profile Settings Faves

Comments are currently closed on CityBoom.
Subscribe via RSS








Recent Comments:

bat55w posted: "I have doubts this will happen based upon the idiots that run Philly, but if it does I will be..."
» Wynn Eyeballs Philly Again...
weatherman2111 posted: "Having gotten lost down there a couple of times it's a surprisign pain in the ass to get back onto..."
» Wynn Eyeballs Philly Again...
mstokes posted: "As if Atlantic City isn't in bad shape as is. Putting a Wynn casino so close won't be helping any...."
» Wynn Eyeballs Philly Again...
bgriffiths posted: "It could be a nice area, there. Yards brewing is a little south of Sugar House - they have a..."
» Wynn Eyeballs Philly Again...
bat55w posted: "I like Tony Luke's better than the touristy spots on the south side of philly(Pat's and Geno's). I do..."
» ACEats: Tony Luke's At Borgata...